Two UNC Schools Help Their Bands Meet Rose Parade Costs - Higher Education
Higher Education News and Jobs

Two UNC Schools Help Their Bands Meet Rose Parade Costs

by Associated Press

DURHAM N.C. – The two public universities whose marching bands performed in the Tournament of Roses parade on New Year’s Day relied on alternative resources to take care of what donations couldn’t cover.

The Western Carolina University and North Carolina Central University marching bands were among 22 bands from as far away as Japan to march in the annual, nationally telecast parade in Pasadena, Calif.

North Carolina Central used about $130,000 in student fees to pay the balance after raising about $300,000 for the trip, The News & Observer of Raleigh reported Tuesday.

Western Carolina’s band raised about half the $650,000 it needed for the trip, and the university picked up the rest with its budget and from its Foundation and Development Office. The 390-member band was voted best in the parade.

Both schools say their Rose Parade appearances will pay off in fundraising and admissions interest.

“It’s like athletics. People don’t enroll because a team wins, but it elevates the university,” NCCU Chancellor Charlie Nelms said.

The Pasadena trip had some hiccups. Snow that hit on Christmas weekend caused some travel headaches, and the band didn’t appear on the live national telecast because the network cut away before the Marching Sound Machine reached the cameras.

The school is paying for the balance of the trip by tapping some of the more than $3 million collected from student fees. NCCU’s more than 8,500 students pay an activity fee of $408, which is used to fund the band, student groups and intramural sports.

Related:  China Continues to be Top Spot for Recruiting Students to U.S.

“There’s a range of things it supports,” Nelms said. “It’s like your household budget. You might spend a little less on something and a little more on something, depending on your needs.”

Like the NCCU band, Western Carolina’s group did everything it could to raise the $650,000 it needed for the trip, Chancellor John Bardo said.

“They did everything from car washes to asking relatives to help,” Bardo said. “These kids really wanted to go.”

The parade, viewed by about 150 million people in about 40 countries, provides the sort of public relations boost that can’t be bought for the 9,400-student university in Cullowhee, about 50 miles west of Asheville, Bardo said.

“The alums have been really proud of it; it’s something they noticed,” he said. “That will be measurable in the long run.”


Déjà Vu in the Bayou Déjà Vu in the Bayou Demotion of Black administrators and promotion of White administrators results in allegations of racism.BATON ROUGE, La. — Allegations of racism are once again surfacing at Baton Rouge Community College, but this time they are di...
Public College Creates For-Profit Distance Ed Company Public College Creates For-Profit Distance Ed CompanyWhen traditional, nonprofit higher education institutions opt to provide distance education, they soon discover that such an enterprise requires institutional experiences and skills not normally fo...
Thinking K-16 Thinking K-16 Once again, higher education and K-12 officials try to align standards. WASHINGTON — A group of 18 higher education leaders, most of whom are university system chancellors and presidents, joined with 10 state school superintendents ...
As Different as Day and Night As Different as Day and NightMissouri's historically Black Lincoln University, now predominantly White, searches for a way to bring its two divergent populations together.JEFFERSON CITY, Mo. — There's a saying here at Lincoln University: "White by da...
Semantic Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *